'Competition'에 해당되는 글 5건

  1. 2007 IDEA - Silver prize, 2007 Reddot Comm. - Best of best 2008/09/08
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2007 IDEA - Silver prize, 2007 Reddot Comm. - Best of best

from Competition 2008/09/08 19:14

Enermax

Problems of the existing battery package

a) Structure of the existing battery uses transparent plastic cover glued onto a paper. Users have to take off the plastic cover or paper to use battery. These processes are inconvenient and difficult to remove packages of battery. b) After replacing a new battery, the exhausted one's packages become a waste instead of waste clamation. Purpose of developing Enermax Package is to make the removing process much more convenient and to prevent package and the battery from being wasted thoughtlessly.


Innovation

Process of unpacking was significantly improved. Finger nails or scissors are not necessary to disassemble the package. Just one single motion of breaking is necessary.  Broken package is reused for the exhausted batteries. This will decrease the amount of waste and can separate from exhausted batteries with new batteries. Also, it can be stored nicely without clattering noises of exhausted batteries. Enermax Package is not only about the sales, it also concerned about what is going to happen after usage.

 

Aesthetics

Enermax package pursue simplicity without structural wastage. And concentrated on basic function of package: protection of product, easy open, good mobility rather than excessive packing. When user opens this package, user can feel excitement by breaking the package. Also, they can be interested in the acting which mimic the Moses of miracle.

 

Benefit of User

a) Whenever exhausted battery was replaced new one, the method of new package which we suggest can take off battery quickly, easily and extremely delightful by breaking.

b) Exhausted batteries can restore in package for classifying from new batteries.

c) Repacking the exhausted batteries can reduce the possibility of damages and noises during storage. d) Repacking can be simply done by rumpling the end of the package.

e) Right-angled corner of the package prevents batteries from rolling around.


Environment

a) Enermax Package uses environment-friendly materials (craftboard) only unlike other batteries.

b) The package can be recycled therefore paper and plastic waste does not occur.

c) By suggesting the new repacking method, the new package can encourage user perception of recycling.

d) Repacking enables the exhausted batteries to be stored safely until recycling therefore possibility for out flow of harmful materials can be significantly reduced.


Business

Enermax will help the company to close the customers more friendly by changing not selling battery only but environment-friendly impression. By taking part in environment-friendly campaign will increase its brand value without spending large amount of money in advertisement. Also, production cost can reduce because the package is only made of craftboard while the other excessive packages are made of plastic and paper etc.


Design Research

1. Investigation of behavior of battery users (Based on 602 South Korean adults). Convenience of unpack was scored 1.8(out of 5), average time is 13.3 seconds. 'Just throw it away' occupies 97.2% as responses to disposal of unpacked packages. According to the investigation, 65% of the users faced a problem of classifying between the exhausted and the new batteries. Also, response of the users to a question of action taken after finished using the battery was 'just throw it away' by 93% and recognition of recycling was very low by 11%

2. Removing and recycling of exhausted battery In South Korea, environmental organization, two of the exhausted battery removable service firms, social organizations are taking part in removing the exhausted batteries. However, reality in removing exhausted batteries is very poor. Exhausted battery produces 15,000 tons every year while 13,500 tons are just being thrown out and this is 370 tons per day. So, 60 tons of cadmium, mercury and other heavy metals are out flowed to the environment. According to investigation, exhausted battery-collection bin is only used 7% of the users, 17% are storing in their houses, and 76% of it is just being wasted with other garbage. Reasons for the low removable rate are as following. a) Unawareness of exhausted batteries' potential; Low advertisement of false batteries' danger b) Recognition of recycling is not obvious to many users c) Huge range of battery companies, complication in circulation.

There are two reasons for low recycling rate. a) Lack of recycling management skills b) Lack of human resources, material budget Therefore false batteries much be kept in a safe place and require considerable care until suitable management is adopted.

3. Conclusion

- Batteries should be more easily unpacked.

- Exhausted batteries should be also packaged and stored in a suitable place and manage with care.















2008/09/08 19:14 2008/09/08 19:14
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