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  1. 2008 Electrolux Design Competition - Finalist (4) 2008/09/08
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2008 Electrolux Design Competition - Finalist

from Competition 2008/09/08 16:53

2008 Electrolux Design Competition - Home appliances for Internet generation

Title of Design concept : Drawer Kitchen

Preface
Design concept is started from the place where I live now.
There are many types of lifestyles in Japan.
If internet generation have to be picked up among them, person in one room is suitable.
Because they use internet more than other people.
The reason of this phenomenon is based on their surroundings.




1. Earthquake
- Earthquake(over 5.5) frequency per year

- Earthquake(over 5.5) frequency per land scale (380000 km2)

* World Development Indicators 2004




2. High Density of Tokyo
Size : 2187 km2
Population :12790000 persons
Population density : 5797

* Http://www.wikipedia.com




3. Regulations about building height
a. Right to enjoy sunshine : If your building disturb the sunshine of other’s during specified time,
you have to pay for that by the law. b. Street oblique regulation : You can’t make your building
higher than result of calculation which is related with street breadth. c. North side oblique regulation :
You can’t make your building higher than result of calculation which is related with north side oblique.

* Japanese construction regulation



4. Low and small
Because of earthquake, high density, regulations, it’s hard to make building high.
Therefore Japanese can not help dividing space small.
So actual space is far more smaller than population density number.



Typical scenary of residential district. It’s hard to see tall building.


▲ From Tokyo Tower.


▲ Tokyo (Population density : 5797)


▲ Newyork (Population density : 17108)

Despite population density, Tokyo is denser than Newyork.




5. Houses in Japan
When explain Japanese house, people use one number and three initials.
Number : Number of rooms
L : Living room
D : Dining room
K : Kitchen
There are many types of houses.
1DK : 40m2, 70000~100000 Y/month
1LDK : 50m2, 100000~140000 Y/month
3LDK : 65m2, more expensive
Etc.
But 1Room is just one room. it’s cheaper and smaller than other houses.
Its size is about 16~20m2 and 40000~70000 yen/month. Because of small space,
user can’t put many furnitures. So, desk is not only a desk, but also a dining table.
Bed is not only a bed, but also a sofa.




  
* Exterior and interior of 1Room


6. Person in 1room
Salary
Their age is usually 20~30s, independence from parents, live alone until marriage.
In Japan, best case in salary after graduation is entering the big company such as
Nikon, Sony, etc. Its salary level is about 200000Y/month. With this salary,
it is hard to rent 1DK, 2DK, 3LDK...Only 1Room is OK.
Dietary life
They go out in the morning and come back in the night.
Therefore almost never make a meal in the house. If they do, it’ll be a simple one.
Instead of making food, they buy “ready-made” food or instant food.
Supermarket in Japan has a lot of high quality “ready-made” food.
What is more is there is almost 50% discount in closing time. In addition,
if they buy ingredients for making meal, they don’t eat more than one portion.
The rest is left alone and go bad easily.
Hobby
Their spare time is usually night. Doing something in this time is restrictive.
Therefore people doing something which they can do alone such as pachinko,
game, manga, DVD(movie, animation), and internet.






▲ 50% discount                                         ▲ 30% discount






7. Conclusion

사용자 삽입 이미지
Similar dietary life of 1Room user
They live in small space. And priority of self-made-eating is not that high. So, they want simple and small machine
for simple eating.


Uniq point of Internet generation
They are always connected to network.
They are doing websurfing, blogging, chatting through messanger program. That’s the reason why they don’t  want to move when they are watching monitor. But at the same time they are hungry. So, they want to solve their hunger near the computer desk.






                 Internet Generation don't want to....







             leave their desk even they are eating.


8. Solution
There are four main parts in this product. 1.Stainless plate for meal, 2.Electric stove,
3.Dish drawer, 4.Refrigerator. User can store proper amount of food and dishes.
The shape and scale is familiar with general drawer, it can be placed near the desk.
So, they can make and eat simple food while doing computer.





Stainless plate - User can put dishes or frypan here when eat.


Electric Stove


Dish drawer


Refrigerator




9. Product details


Efficiency
User can select proper size of heat according to their pot size.
It helps to prevent from wasting unused heat.






사용자 삽입 이미지

Safety
If user open the plate or pull back the stove, switch is
automatically turned off.





사용자 삽입 이미지

Usage of remaining heat
Remaining heat of stove can
keep warmth of food.


Helping cool down
Stainless plate gather the remaining
heat and send it into the air.

Cushion between heat and cold
Heat from stove and cold from
refrigerator doesn’t collide directly
with this drawer.

Cool air sinks
Cool air tend to sink down. That’s
the reason why refrigerator is
placed undermost.











사용자 삽입 이미지

Thermometer
Temperature tells that it’s ok to
pull back the stove or not. And
refrigerator is runing well or not.




Space Divide
User can easily divide the space
with ‘magnet-attached-rubber-wire’


One power cable


Wheels
There are four wheels on bottom.







10. User Scene
User came back to his house after work at night. He turn on the computer and wash his body while his computer is operated. After wash, he visit many sites, checks emails, doing some chatting with his friend. And at the same time, he prepare some food and drink with drawer kitchen.


Came back in house (1room)


Turn on the computer while put off his clothes.


Wash his hand and face while computer is operated.


Sit down to check email and his blog.


logging in.


Web surfing.


Feel hunger.


Open the Drawer Kitchen.


Some Food.


Cup, Dish, Frypan.


Prepare to cook.


Simply.


Drink some milk seeing monitor.


Click Click.





Finished.


Open the plate to put hot frypan. Switch is automatically closed.


Put  food on Dish.


Yummy, yummy.


Doing internet some hours.


Turn off the computer to sleep.


Washing dish is tomorrow.


Put dishes in sink.


Sleep.


2008/09/08 16:53 2008/09/08 16:53
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